Grinding a new look and feel

Take a look at how the owners of Di Lorenzo Caffé, the Cozzi family, refreshed their business brand with only the experience of knowing how a great coffee should taste.

This success story is based around quality product and superb customer service.

The Cozzi family put their heart and soul into this venture and Di Lorenzo Caffé has become a fast growing business reproducing the true Italian flavour.

For the past 12 months the Cozzi family have been expanding into the wholesale market but are still careful to maintain their dedication to the loyal café culture.

Ordering a brand new dish

The Cozzi family engaged Zebra Interactive to take their business to new heights with the launch of a new brand identity.

The aim was to build a new look and feel of the website offering wider appeal to both domestic end users and retailers.

The following interactive tools of communication were planned to launch the new brand:

• online data management system,
• newsletters,
• coffee classes, and
• customer feedback mechanisms.

Along with the website development, Zebra Interactive planned a series of PR activities including targeting media channels and creating exclusive events and cross promotions to raise the awareness of the Caffé with the objective of:

• Increasing retailer base and volume of coffee sales
• Raising awareness of the brand as a premium coffee brand
• Maintaining customer contact via a new look and feel website
• Generating sales from online channels such as blogging
• Developing feedback mechanisms together with opportunities to survey the target audience

Bon Appetito

Di Lorenzo Caffé now has a website (www.dilorenzocaffe.com/) that is consistent with their point of sale materials and branding. The website now enables them to inform customers how to appreciate the true Italian caffé experience, offering tips, classes and distribution details Australia wide.

So now, Di Lorenzo Caffé can communicate regularly to their members by distributing a monthly newsletter - which helps build customer loyalty by offering members coffee classes, discounts and promotions.

About Zebra Interactive

Zebra Interactive is a global digital marketing solutions provider. For further information contact Judith Silva on 07 3818 3725 or www.zebrainteractive.com/